It's Who You Reach That Counts

In today's complex market who you reach with your marketing message matters much more than how many you reach. Put simply reaching 20 of the right people is better than reaching 200 people chosen at random.

That's why KTBB is proud to offer audience data from The Media Audit. The Media Audit is a syndicated audience research product of International Demographics, Inc. The Media Audit serves broadcasters, publishers, advertisers and advertising agencies in more than 80 U.S. markets and now serves the Tyler-Longview media market. Learn more about The Media Audit on the Media Audit website.

Listeners to KTBB AM600 & 95.7FM are among the most financially capable consumers in East Texas. The KTBB audience dominates in such consumer qualitative profiles as

Each of the reports at the links above shows you the percentage of the total Tyler-Longview market within each qualitative profile that KTBB AM & FM can deliver to your advertising and marketing effort.

Many other qualitative profiles are available on request. Simply ask your KTBB sales representative. Or send an e-mail to e-mail image.

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