KTBB QUALITATIVE AUDIENCE DATA
It’s Who You Reach That Counts
In today’s complex market, who you reach with your marketing message matters much more than how many you reach. Put simply, reaching 20 of the right people is better than reaching 200 people chosen at random.
That’s why KTBB is proud to offer audience data from The Media Audit. The Media Audit is a syndicated audience research product of International Demographics, Inc. The Media Audit serves broadcasters, publishers, advertisers and advertising agencies in more than 80 U.S. markets and now serves the Tyler-Longview media market. Learn more about The Media Audit by following this link.
Listeners to KTBB AM & AM are among the most financially capable consumers in East Texas. The KTBB audience dominates in such consumer qualitative profiles as
- Household income in excess of $150,000 annually
- Planning to pay more than $30,000 on next vehicle purchase
- Possession of a bachelors or graduate degree
- Ownership of a home worth $1,000,000
- Ownership of liquid assets greater than $250,000
- High mileage drivers (greater than 350 miles per week)
- Traded stocks, bonds or securities in the past year
- Shopped a hardware/building supply/home improvement store in the past month
Each of the reports at the links above shows you the percentage of the total Tyler-Longview market within each qualitative profile that KTBB AM & FM can deliver to your advertising and marketing effort.
Many other qualitative profiles are available on request. Simply ask your KTBB sales representative.
Or send an e-mail to 
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