KTBB Now on 97.5 FM

TYLER — KTBB is now at 97.5 FM, covering all of East Texas. According to Owner-General Manager Paul Gleiser, it’s a big step for the station — and our listeners. “One of the problems we’ve always had is that our AM signal has to change at night, and we lose a lot of people, particularly to the east in Longview,” says Gleiser. “That won’t happen anymore.” And Gleiser says there’s even more to the big switch. “Lots and lots of news/talk stations are moving to the FM band; it’s a trend in the industry,” he adds. “I want to be on the leading edge of that trend, rather than the trailing edge. This is something that excites me — we’ve been trying to get this done for a long, long time.”

According to Gleiser, “The biggest advantage is you don’t have all the compromises of the AM band. We don’t have to change power at night, we don’t have to change our directional pattern at night…we cover the same territory day and night; it’s just a better experience for the listener…and we hope people will set a new button.”