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UT Tyler a Star Award Finalist

Posted/updated on: October 23, 2016 at 5:04 am
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U-T Tyler SignTYLER – The University of Texas at Tyler is a finalist for the Texas Higher Education Coordinating Board’s 2016 Star Award. The school has been recognized for its Insight Motivated Marketing 360 curriculum within the Department of Management and Marketing. The winner will be announced at a reception next Wednesday in Austin. According to a news release from the school, UT Tyler’s IMM360 program provides marketing students a set of general and specific marketable skills through a 360-degree view of how suppliers and retailers work together to serve their customers. IMM360 offers a curriculum designed to help students understand the role of data in marketing decision making and uses state-of-the-industry technology and data from resources such as The Nielsen Company, JDA, Learning Evolutions and SAP.



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