You have too many commercials.


I listen to your station 5-8 hours everyday. I compared KTBB with at least 4 other stations. You have too many commercials. I know you have bills to pay, but when I can go to one station when your commercials start tune back in 10 minutes and am still hearing commercials. Don’t worry I will always listen, but will tune out the never ending spots.?

ANSWER
There’s a saying that perception is truth. And it seems to be your perception that we play more commercials than other radio stations in similar formats.

The truth, however, is that our commercial load is identical to other news and talk stations. That is because much of our programming is network-originated. The network leaves very specific holes for local commercial insert and we fill those holes. Try this: listen to KTBB AM 600 from 1 – 4 p.m. and compare us to WBAP 820. You’ll find that we take our breaks at exactly the same time and the breaks are exactly the same length. In our locally-originated programming, we play 17 minutes of commercial matter per hour in a maximum of 19 units. (A :30 second commercial uses one unit but only half a minute.) This is pretty much industry standard for news and talk stations.

Now if your comparison was between KTBB and any of the music-formatted stations on the FM band, your perception is correct. Typically, music stations play 10 to 12 minutes of commercial matter per hour. For example, our FM Oldies station, KDOK 92.1 FM, plays a maximum of 12 minutes or 14 units.

It is the nature of the news and talk format that it permits more commercial matter. And yes, we do have bills to pay. A boatload of them. Thanks for taking time to write.

Paul L. Gleiser
President

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