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Motorists Asked to “Drive Like Your Family Lives Here”

Posted/updated on: January 23, 2018 at 5:33 pm
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TYLER — Tyler announces a new safe driving effort: “Drive Like Your Family Lives Here.” According to a news release, in 2015, the largest increase in traffic accident fatalities in more than 50 years occurred in the United States. Now the City of Tyler and the Tyler Police Department are joining together in the public education campaign to address unsafe driving behaviors.

The campaign began in Mesquite in 2017, targeting motorists, passengers, cyclists, and pedestrians on the roadway. It sought to draw the attention of motorists by including the word “family” in the title.The City of Tyler reached out to Mesquite and received its blessing to expand the program to Tyler. In the coming months, the campaign will use a variety of communications, including outdoor signage, social media, video public service announcements, and other methods to remind the community about the importance of traffic safety.



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