Digital radio will work its way into the marketplace eventually. But I believe that it will take a while for markets the size of Tyler.
IBOC (In- Band, On-Channel) digital broadcasting will begin in about a half-dozen large markets later this year. As of now, none of the major receiver manufacturers has announced plans to build the receivers in large quantities. I expect that will eventually change.
Until there is a sufficient universe of IBOC digital receivers, it doesn’t make economic sense for stations like ours to make the rather sizable capital investment necessary to offer a digital product.
We’re watching the subject closely.
Thanks for your question and thanks for listening.
Paul L. Gleiser