What do you see in future for digital radio in Tyler?


ANSWER
Digital radio will work its way into the marketplace eventually. But I believe that it will take a while for markets the size of Tyler.

IBOC (In- Band, On-Channel) digital broadcasting will begin in about a half-dozen large markets later this year. As of now, none of the major receiver manufacturers has announced plans to build the receivers in large quantities. I expect that will eventually change.

Until there is a sufficient universe of IBOC digital receivers, it doesn’t make economic sense for stations like ours to make the rather sizable capital investment necessary to offer a digital product.

We’re watching the subject closely.

Thanks for your question and thanks for listening.

Paul L. Gleiser
President

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