Radio Row: A media phenomenon born at Super Bowl XXVII
When the Cowboys got back to the Super Bowl in January 1993, KTBB asked the NFL for permission to do Sportstalk from somewhere near the event. The NFL agreed and set up KTBB, along with a couple of other radio stations, in some open space in the media headquarters. Thus was born Radio Row, an integral part of every Super Bowl and a concept that has been adopted by both major political parties for their quadrennial national conventions.
Bill Coates talks about Radio Row at Super Bowl XLIV.