“Mean” Joe Greene does it again.

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One of the most famous Super Bowl commercials aired in the 1979 telecast of Super Bowl XIII in Miami at which the Pittsburgh Steelers beat the Dallas Cowboys 35 – 31. A huge factor in that Steelers win, and a huge factor in NFL football generally, was defensive tackle “Mean” Joe Greene.

While dominating on the field, a commercial in which Greene appeared dominated on the TV screen, The commercial in which Greene reluctantly accepts a Coca-Cola from a young boy and then reciprocates by tossing the boy his jersey, is a television advertising icon.

In Super Bowl XLVI, Greene will reprise that commercial role, this time for Downy Fabric Softener.

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