2013 Hyundai Azera
While driving the all-new Hyundai Azera I couldn’t help but wonder if I had watched a car company grow up and move out of the parent’s house out to become an adult competitor in the automotive arena.
As any forty six year-old will tell you, the Early Eighties were not a time that Hyundai and quality were even in the same galaxy. The Exxel was just god awful. Fast forward twenty years to the beginning of the millennium and Hyundai finally brought a very competitive offering to the world. The Sonata was the first Hyundai that I ever remember service techs talk well about. In the past, Hyundai had been a punch- line to a dealership technician.
The Sonata Put the Japanese imports on notice that a young rookie free-agent was on their way and they were hungrier than the over-paid stars. Basically, they built a very reliable car, backed by a game changing warranty. It worked.
Finally, about five years ago Hyundai added the final touches to their branding and refined their styling. To be honest, I have liked most of the current models. However, like many other people I was caught off guard with the Equus. An eighty thousand dollar Hyundai, come on, man.
Look, the Equus is great; it even has a reclining rear seat with a bar. Sounds good I know but, if I’m lucky enough to have the bank to purchase a car with a reclining back seat, It will have to be one that impresses the likes of Jay-Z. Right, not gonna happen.
Thankfully, Hyundai decided to take a stab at the 30-40 thousand dollar market. Their sabre of choice is the all-new Azera.
The Azera Is whisper quiet, quick and comfortable which are most of the things I covet in a four-door sedan. The test car was Bronze Mist Metallic which is just dark enough to accent some of the more subtle lines on the rear quarters. The color also looked great with the 19” Hyper Silver Alloy wheels.
Really though, it was behind the wheel that I realized Hyundai had earnestly come into automotive adulthood. I wouldn’t bet against the Azera in any head to head competition against Honda, Mazda or Toyota. If Kia gets much better with the Optima turbo the same goes for them.
I can spend the rest of our time here telling you every detail concerning the seats, ride and performance.
I’d surely mention the 293 horse power and the 255 pound feet of torque that the 3.3 liter, Gasoline Direct Injected V-6 delivers. Probably would have to cover the two-tone leather interior that could easily be found in any of its Japanese or German competitors. And again, I would mention the quiet comfortable ride.
For Honda it was the Acura, for Toyota it was Lexus, for Hyundai it is the Azera. If you’re in the market for a four door grocery getter/commuter you would be remiss to over look the 2013 Azera.
Starting at $32,250 and hard loaded for $37,250 the Hyundai Azera is going to make a lot of people happy any a few manufacturers nervous.