CBS Evening News still a distant third. : You Tell Me

CBS Evening News still a distant third.

Posted on July 19, 2007 - Filed Under Mainstream Media | Print This

TV ratings for the week of July 9, 2007 show ABC World News Tonight with Charles Gibson and the NBC Nightly News with Brian Williams nearly neck-and-neck with the CBS Evening News with Katie Couric trailing significantly.

Here are the numbers:

Average Nightly Viewers
ABC: 7,670,000
NBC: 7,340,000
CBS: 5,850,000

Within the critical demographic of Adults age 25 to 54 where much of the advertising revenue lies, the gap is not quite as stark:

Average Nightly Viewers
ABC: 2,310,000
NBC: 2,220,000
CBS: 1,860,000

Significant in this analysis is the fact that the approximately 21 million nightly viewers to the legacy network newscasts is down from nearly 40 million just a decade ago.

Source: MediaBistro.com

Comments

You Tell Me (Comment)

Search for:
Author's Note

When I was a very young man trying to break in to the radio business, the dominant station in my hometown of Dallas was KLIF 1190 AM.

The station was owned by radio pioneer Gordon McLendon and one of the things that it featured was editorials that McLendon himself wrote and voiced.

McLendon's editorials were strictly a one-way street. There was no practical method by which listeners could agree or disagree.

Today, broadcaster and listener can maintain a dialogue. And that's what this portion of ktbb.com is about.

I'll put the proposition out there. You feel free to agree, disagree or amplify. This is YOUR forum. So YOU TELL ME.
Advertisement