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Our Personalities

photo of Geoff Roark

Geoff Roark - Morning News Host/Production Manager

Geoff Roark was born in West Virginia, but got to Tyler as quickly as he could—where he graduated high school and college, and married a Tyler native. He has three children, and the whole family roots passionately for the Texas Rangers and the Pittsburgh Steelers (sorry, Cowboys fans). He is a musician, loves the outdoors, and is fascinated by history and politics.

Geoff got his start in radio 26 years ago, and joined the KTBB team in 2018.


photo of Melissa Kiser

Melissa Kiser - Morning News

Melissa Kiser is a Kansas native and avid KU Jayhawks and KC Chiefs fans, not to mention the World Champion Royals. Melissa moved to Whitehouse at the age of 6 and is a graduate of Whitehouse High School, Class of '94! While taking a broadcasting class at TJC, a personality from KTBB was invited to lecture and Melissa was offered an internship with the station. She was hired a short time later and management can't seem to make her leave.

Melissa married her longtime sweetheart in 2010. She enjoys live and recorded music. In her spare time, when not napping, you can find Melissa negotiating her way through Tyler traffic, hanging out with family and friends and occasional travel. She has a multitude of pictures to support all of the above.

Catch Melissa weekdays beginning at 6am during the KTBB Morning News.


photo of John Sims

John Sims - News/In Focus

John Sims is a native of Philadelphia and a veteran of over 45 years in radio, including over 43 in East Texas. John, a graduate of Temple University, is very active in local causes. He is a past president of Leadership Tyler and the Smith County Community Partnership Council (a citizen group that works with the state parole division). He's also the Chairman Emeritus for the Tyler Together Race Relations Forum.

Other organizations with which he is active include the League of Women Voters, the March of Dimes, the Tyler Church and Community Network, and East Texas Wheelers and Walkers (a fellowship and advocacy group for people with spinal cord injuries).


photo of Bill Coates

Bill Coates - Sportstalk/Sports Director

Bill Coates is a Tyler native and a graduate of the University of Texas at Austin. He got his start in radio in Austin, moving on to WBAP in Dallas in the early eighties. Bill has been broadcasting college and professional sports since 1981, working with the Southwest Conference Radio Network as the radio voice of the TCU Horned Frogs, and the TV voice of the SMU Mustangs, radio play-by-play for the Dallas Mavericks and other national radio broadcast networks. Bill has broadcast three bowl games, two Texas high school football championship games and the Western Athletic Conference Championship game for CBS Radio. Locally, he has been the play-by-play voice of Tyler Junior College, UT Tyler Basketball, and both Tyler Legacy and Tyler High football.

Bill is a six-time winner of the Associated Press award for Best Sportscast in Texas, three time winner of Best Sports Play by Play in Texas and the 1988 Dallas Press Club "Katie" award winner for best sportscast.

Bill is actively involved in the South Tyler Rotary Club where he served as President for 2005-2006.

Bill and his wife Diana have three children, Pearson, Lani, and Braden.


photo of Paul Berry

Paul Berry - Operations Manager/News Director

Paul Berry was born in Irving, Texas and grew up in Athens. He began his broadcast career at 13 years old and he has been hooked on radio ever since. As a lifelong broadcaster, Paul has been a successful air personality, program director, music director, operations manager and veritable Jack-of-all-trades. He came to Tyler in 1989 and has been with Gleiser Communications since 1995.

Away from the radio, Paul is an avid music collector who enjoys cooking, reading, standup comedy, theatre, and live music.