Our Personalities
Geoff Roark - Morning News Host/Production Manager
Geoff Roark was born in West Virginia, but got to Tyler as quickly as he could—where he graduated high school and college, and married a Tyler native. He has three children, and the whole family roots passionately for the Texas Rangers and the Pittsburgh Steelers (sorry, Cowboys fans). He is a musician, loves the outdoors, and is fascinated by history and politics.
Geoff got his start in radio 26 years ago, and joined the KTBB team in 2018.
Melissa Kiser - Morning News
Melissa Kiser is a Kansas native and avid KU Jayhawks and KC Chiefs fans, not to mention the World Champion Royals. Melissa moved to Whitehouse at the age of 6 and is a graduate of Whitehouse High School, Class of '94! While taking a broadcasting class at TJC, a personality from KTBB was invited to lecture and Melissa was offered an internship with the station. She was hired a short time later and management can't seem to make her leave.
Melissa married her longtime sweetheart in 2010. She enjoys live and recorded music. In her spare time, when not napping, you can find Melissa negotiating her way through Tyler traffic, hanging out with family and friends and occasional travel. She has a multitude of pictures to support all of the above.
Catch Melissa weekdays beginning at 6am during the KTBB Morning News.
Bill Coates - Sportstalk/Sports Director
Bill Coates is a Tyler native and a graduate of John Tyler High School, Tyler Junior College and the University of Texas at Austin. He began his career as the weekend sports anchor at the NBC affiliate in Austin before becoming the Sports Director at KVET Radio. Bill then moved on to WBAP in Dallas in the early eighties. Bill has been broadcasting college and professional sports since 1981, working with the Southwest Conference Radio Network as the radio voice of the TCU Horned Frogs, and the TV voice of the SMU Mustangs, radio play-by-play for the Dallas Mavericks and other national radio broadcast networks. Bill has broadcast three bowl games, two Texas high school football championship games and the Western Athletic Conference Championship game for CBS Radio. Locally, he has been the play-by-play voice of Tyler Junior College, UT Tyler Basketball, and both Tyler Legacy and Tyler High football.
Bill is a six-time winner of the Associated Press award for Best Sportscast in Texas, four time winner of Best Sports Play by Play in Texas, the 1988 Dallas Press Club "Katie" award winner for best sportscast and has received the "Distinguished Service" Award from the East Texas Coaches Association.
Bill is actively involved in the South Tyler Rotary Club where he served as President for 2005-2006.
Bill and his wife Diana have three children, Pearson, Lani, and Braden.
Chuck McKinley - News/Drive at Five Host
Chuck began his radio career in his native Minnesota. Then stints in Milwaukee and West Virgina before deciding East Texas was his forever home in 1990. He and his wife, Roseanna, have 2 kids, 6 grandkids and a spoiled 4 year rescue dog named Prince. Chuck loves all things radio and considers himself to be the luckiest man around to be able to work in broadcasting, well that and of course for being married to Roseanna!
Roger Gray - Midday News
Roger Gray, elected to the Texas Radio Hall of Fame in 2021, has toiled at the journalism trade since 1970 and his first radio news job was at KTRH in Houston. Over those woefully misspent years, he has worked in radio, TV and written for magazines. He was twice elected President of the Texas Automobile Writers Association. He covered the first Persian Gulf War, the fall of the Berlin Wall, the reunification of Germany, Oslo Accords in Israel and peace talks in Ireland. He interviewed writers, actors, politicians and every President from Ford to George W, and none of them remember him.
Jared Jones - News
Jared's love for broadcasting and journalism has taken him down many different paths. He began his media journey as the Sports Director of the Tyler Junior College student publication "The Drumbeat" and he's the current broadcast director of the University of Texas at Tyler's Patriot Talon. He's taken his love of sports and broadcasting and founded the Antler Sports Network, where he travels the southwestern United States and streams athletics. You can find his network online at Antler Sports Network. Jared has also won an award for Best Sport Story from the Texas Intercollegiate Press Association.
Jared began as an intern at 92.1 FM The Team before doing evening news for The Drive at 5.
Kevin Simon - Sports Host
Kevin Simon is a native Californian born and raised in the sunny San Fernando Valley. He is a lifelong USC Trojan and Dodger fan who also roots for the Texas Rangers. He graduated from Eunice High School in Eunice,Louisiana before attending and playing football at Tyler Junior College and Lamar University before earning his degree from Troy University. His love of sports opened the door to a career as a Color Analyst for Tyler Junior College football with KTBB in 1998. He continues to broadcast high school and junior college football while also co-hosting SportsTalk on 92.1 The Team.
Kevin married his junior college sweetheart Demetrice while serving in the U.S. Air Force and has two sons, Braylen and Bryson, and one grandson, Briar.
Paul Berry (March 10, 1969 - August 31, 2021)
In Memoriam
Paul Berry was born in Irving, Texas and grew up in Athens – where he first set foot in a radio station. He was hooked. After coming to KTYL in Tyler in 1989 as an evening on-air personality, he joined Gleiser Communications as an air personality at KDOK in 1995. He eventually became KDOK's program director. When KDOK switched call letters and formats, he moved “down the hall” to KTBB where he worked until the very hour of his passing.
Away from the station, Paul enjoyed cooking, collecting music (he was a huge KISS fan), standup comedy, live theater and live music. Paul died suddenly August 31, 2021 of an apparent heart attack in the hallway of KTBB's offices and studios.
He was 52.
John Sims (July 18, 1952 - March 31, 2023)
In Memoriam
John Sims was a native of Philadelphia and a veteran of over 45 years in radio, including over 43 in East Texas. For more than 28 of those years, he was a news anchor and editor at KTBB.
John, a graduate of Temple University, was very active in local causes. He is a past president of Leadership Tyler and the Smith County Community Partnership Council (a citizen group that works with the state parole division). He was also the Chairman Emeritus for the Tyler Together Race Relations Forum.
Other organizations with which he was active include the League of Women Voters, the March of Dimes, the Tyler Church and Community Network, and East Texas Wheelers and Walkers (a fellowship and advocacy group for people with spinal cord injuries).
John was struck by an automobile while walking near his home on Tuesday, March 28, 2023. He died of injuries he suffered in that accident early in the morning of March 31.
